Set in dimmed rooms, smaller than the average retail outlet, the Virtual Showrooms feature large interactive touchscreens built into the surface of a solid timber table. The touchscreens connect to another large high-definition cinema screen set into the wall. Using the tabletop interface, customers can digitally select the brands collections to view, including its range of styles, sizes, colours and other specifications, and even create custom orders.
The screen also allows customers to zoom in to see design details and textures. Items can be dragged onto a blank digital canvas to create full fashion assortments replicating traditional laydowns that used to happen on the showroom floor. Swatches are available for those customers who also want to feel the fabric.